Package Re-design
The goal of this project was to design a fresh, vibrant packaging system for Hello Panda, an Asian fusion bakery in Ottawa. The client sought an eye-catching, functional package that reflects their playful brand personality and appeals to their target audience of students, food lovers, and busy professionals. The packaging had to balance aesthetics with practicality to enhance the customer experience—whether for on-the-go treats or gifting.
Collaborative Design Process for Functional and Aesthetic Packaging
We started by analyzing Hello Panda’s brand identity and target audience to guide the design direction. Collaborating closely with the client, we explored various materials and structures that would complement the bakery’s premium desserts and pastries. Initial mockups were created to test usability, shelf appeal, and ease of transportation. Through multiple iterations and client feedback, we finalized the packaging, focusing on sustainability and ensuring consistency with the bakery’s visual identity.
Chic, Functional Packaging that Elevates the Customer Experience
The new packaging system for Hello Panda was a hit, combining form and function. Its playful yet sophisticated design caught customers’ attention, reinforcing the bakery’s identity and encouraging repeat purchases. The packaging also optimized product protection and minimized waste, aligning with sustainable values.
Following the successful launch, the client requested additional packaging variations for seasonal and limited-edition items, establishing a continuous partnership to keep their product offerings fresh and engaging.
